William Woods Yield Brochure

Wanted to keep this light and tight. To let imagery and poetry give a final send off.

There is one place …

where the wonders of thought are revealed in silence
where the miracles of nature are given a home
where inquiry and creativity collide and create fire.

There is one place that takes you on a journey to see the world
while you simultaneously discover your own
where victories big and small are a daily affair
where a small, tight-knit community
supports each other in a number of ways
and that place is William Woods University.

William Woods University Viewbook

Screen Shot 2016-02-18 at 4.44.19 PM

William Woods University is a small, liberal arts college in Fulton, Missouri. Their story is one that I was excited to tell. They are well known for their amazing Equestrian and American Sign Language programs, but there are many more hidden gems — other areas where they’re pioneers as well, like education and adult degrees.
See a pdf of the complete viewbook.

More from William Woods University:

Print
Intro Piece
LEAD Brochure
Transfer Brochure

Web
Yield Landing Page
Blogs

LEAD Brochure

This piece is a small part of a big, rebranding and redesign of everything William Woods University. This brochure highlights a unique financial-aid award program at William Woods University that I have yet to find at another school. $5,000 is awarded automatically to their students’ tuition for getting involved in specific LEAD campus activities.

I worked on these for Elliance with our awesome designer: Krystal Duke

LEAD

View a high-resolution version and read the copy up close and personal.

More pieces from this project: transfer brochure, SEO, blogging, parent checklist, postcard projects, website copy, retargeting advertisements, events, yield communication, more.

Checklist for parents of future college students

We created this parent checklist print piece to be mailed to a prospective student during their junior year of high school. Our goal with this project was to create something useful and informative — maybe something a parent would hold on to, or even better, hang on a bulletin board next to his or her calendar. The William Woods University logo, contact information and when, how and where to apply is very clear.

I worked on these for Elliance with our awesome designer: Krystal Duke

Parent-Checklist

View a high-resolution pdf and read the copy up close and personal.

More pieces from this project: transfer brochureLEAD Award brochure, SEO, blogging, postcard projects, website copy, retargeting advertisements, events, yield communication, more.

Transfer Brochure

Finish_Flourish

This piece is a small part of a big, rebranding and redesign of everything William Woods University. This brochure holds a place in the William Woods University Office of Admissions for visiting students thinking about transferring — both from their current 4-year institutions and for current community college students who want to finish a bachelor’s degree. It is also mailed to prospective transfer students.

I worked on these for Elliance with our awesome designer: Krystal Duke

More pieces from this project: LEAD Award brochure, SEO, blogging, parent checklist, postcard projects, website copy, retargeting advertisements, events, yield communication, more.

See a higher resolution version of the brochure.